Gravy
OVERVIEW
Gravy needed a playful and memorable brand identity that would appeal to food lovers while creating a strong connection with local dining experiences. The goal was to develop a friendly and recognizable logo that feels welcoming, fun, and easy to remember.
CONCEPT
A mascot-driven logo designed to celebrate food discovery and local flavor. The cheerful bird character holding a fork symbolizes appetite, exploration, and community, while the bold typography creates a confident and highly recognizable presence. Together, these elements establish a friendly brand personality that encourages customers to savor the best their city has to offer.
Keywords
Friendly • Playful • Local • Memorable • Approachable
LOGO CASE STUDY
COLOR PALETTE
TYPOGRAPHY
LOGO VARIATIONS
APPLICATIONS
Outcome
The final logo delivers a fun and approachable brand identity that stands out through its charming mascot and bold typography. The result is a memorable visual system that encourages engagement, celebrates local food culture, and strengthens brand recognition across digital and physical platforms.
Let’s Build Something Interesting
Available for freelance projects, collaborations, and visual identity work.
Let’s Build Something Interesting
Available for freelance projects, collaborations, and visual identity work.
